Post-Advertising Summit

I recently attended the Post Advertising Summit in New York city hosted by Story Worldwide; and as with any conference, you always hope to walk away knowing more than when you traipsed in. I must admit I was a bit disappointed on this front, but I can say that it did expand on a few things I already knew. Here are 5 things I kind of already knew, but found a new spin on…

The notion of authenticity has evolved in the post social media world
Adopting “authenticity” as a cornerstone of your social media strategy has long been a maxim of the online world. The notion that transparency and openness are key to ensuring that consumers trust a brand and are willing to engage in a dialogue, have almost become the hackneyed statements of the marketing community. What’s interesting though, is that this notion of “authenticity” has slowly evolved into an opportunity for content and storytelling. Acknowledging failures and shortcomings (before they’re dredged up by consumers) is the new way to tell stories about how you’re growing as a brand. Or why you’ve decided to change. Humility is in. Check out a few classics:

Domino’s
Chipotle
Patagonia

Tomorrow: What Wharton can teach you about viral videos….

peter g